Case Study - AI or Die
Before the Pre-Sold Author Package was ever offered to an outside author, the founders ran the full package on themselves. AI or Die launched 2026-06-24. The metrics on this page refresh hourly.
- Author
- Brett K Moore + Mike Partners
- Service
- Pre-Sold Author Package
- Status
- Launched 2026-06-24
The anchor case study
Before the Pre-Sold Author Package was ever offered to an outside author, Brett K Moore and Mike Partners ran the full package on themselves. Same book pipeline through Legacy Publishing. Same podcast-driven audience build. Same knowledge panel work. Same waitlist mechanics. If the sequence had not produced the outcomes, we would have rebuilt it before taking a single outside author's payment.
The launch, happening now
The book launched 2026-06-24. What you see below is not a projection or a retrospective assembled after the fact. It is the launch in progress, and it refreshes hourly.
Live data
Refreshes hourlyDay in market
Amazon Best Sellers Rank
Publisher metrics pending
Goodreads rating
Book launched June 24. What you're seeing is the launch, happening now, not a retrospective. Publisher sales metrics are reported by the publisher and stay pending here. Sparse numbers on day nine-plus are what a real launch looks like at this stage.
Connecting to live sources…
The actual JSON-LD behind the entity
This is the Book entity as it ships in this page's own structured data. Google reads exactly this.
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"abstract": "AI or Die argues that the businesses that survive the next decade are the ones that rebuild themselves as AI-native from the operator layer down. Written by two operators running seven businesses under one AI-native architecture, the book documents the playbook that got them there.",
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}The arc, as it ran
- Book (Legacy Publishing JV)
- Podcast network launch
- Knowledge Panel entity work
- Pre-sold audience build
Day 1 to 30. Manuscript work in flight with Legacy Publishing. Podcast production stood up. Entity Home built. Knowledge panel work seeded on Wikidata.
Day 30 to 90. Podcast in-market and shipping episodes on cadence. Knowledge panel indexing in motion. Guest appearance sequence live. Waitlist accepting sign-ups.
Day 90 to 180. Manuscript into final production with Legacy. Knowledge panels maturing. Guest appearance count building. Waitlist growing toward the Day 180 pre-order target.
Day 180. Book launched 2026-06-24. Pre-orders converted. Knowledge panel entity work live and indexing. Podcast established in-market.
The Pre-Sold Author Package works because the founders ran it on themselves first. Every author inside the current cohort runs the same sequence, on the same 180-day clock, through the same Legacy Publishing pipeline. AI or Die is the case study we shipped so that no outside author has to be the first.